People often ask me what exactly I do as a creative copywriter. Well, below is the nuts and bolts of what my job involves. Although when someone in the pub asks I usually just say 'You know…write…and stuff.
- Write interesting and disruptive creative headlines & body copy for campaigns, and clever and adaptable content for brochures and editorial material.
- Write TVC, radio and scripts, pairing the audio with visuals when required
- Write for websites and other digital content and come up with ideas and creative for digital campaigns. This includes coming up with ideas for apps, websites and fully integrated campaigns
- Be creative. Plain and simple. Everything I do is engineered to be the most creative thing that it can
- Contribute to the user experience from end-to-end as it relates to all communications, especially apps and websites; co-ordinating with UX designers
- Come up with interesting or different ways of looking at a briefs to ensure it’s achieving what it needs to for the client
- Attend shoots and add value; think quickly on my feet to adapt scripts and idea as required
- Supervising voiceovers and ensuring the voice is staying true to the idea
- Provide positivity and value as a co-worker. People should want to be around me
- Understand brand strategy and client briefs and deliver them accordingly
- Come up with fresh and relevant concepts for any client, no matter what their speciality
- Contribute to the developing of visuals concepts alongside an art director
- Explore an idea to ensure it’s the best it can possibly be
- Make sure that my wit/humour/humanity comes across in every piece
- Contribute to identifying and using fresh insight in my work
- Compelling presentation skills bringing the idea alive
- Take full responsibility when it comes to my work
- Become valuable to the clients and become their go-to person when it comes to creative
- On request, contribute actively to the final edit of TVC
- Proposing business and creative solutions that go beyond briefs
- Mentor and teach those who need it
- Capable of articulating brand and advertising ideas
I also complete a variety of 'off-brief' tasks, that includes design work, art direction, account management and all other avenues. I also make incredibly good coffee, which should never be underestimated.