Nokia

While working at Grey, I was lead creative and copy guardian on Nokia Global. This role included TV ads, writing and setting tone and consistency across all new toolkits, brand guidelines, B2B, digital, social, ATL and BTL for use in 70+ markets. I also got to work on the No Time To Die James Bond Nokia campaign, oversaw the launch of Mobile World Congress and the release of several phones, including their flagship phones. This included creating product films and writing all surrounding copy including digital, CRM and social content. As well as this, I also oversaw all creative communications for major retail tentpole moments, including Black Friday and Christmas..